Circuitos Cortos de Comercialización alimentaria: Análisis de experiencias de la región de Valparaíso, Chile

Abstract

One of the main problems of collaborative agro-ecological experiences in the Valparaíso Region is the commercialization of their food products. This is mainly explained by the particularities of agroecological production, the preponderance of retail and the strong concentration in few economic actors to the distribution. This is a quantitative and qualitative research, which allowed us to identify and characterize the four modalities of short marketing channels present in the Region: digital platforms, specialized stores, fairs and consumer cooperatives. From the key informants speeches of these experiences (producers and consumers), trends are observed such that agro-ecological producers use different marketing modalities expressed in a particular combination of them; that the agroecological consumers are in a germinal state and they problematize their relationship with the State and institutionality. The common challenges have to do with strengthening the educational processes of consumers, reducing the final price gap and advancing in the consolidation of support networks and collaborative work.